Monday, January 14, 2008

Flyer design

I've got a number of shows coming up in the beginning of 2008, so it's definitely time I make some promotional material. Here's a quick evolution of my attempts.

First we have an image I created rather late at night and probably under the influence of something. Not very good. Bad colors, poor source material (I was foolishly working with pictures of my canvases instead of the original digital files), and a rather clumsy execution. As you can see by the text, I still haven't committed to a palette, and nothing looks set.

promoflyer

Still, this is why we have first drafts of everything. My mentor always instilled walking away and coming back to your work after a break. You see things you didn't before.

new promo flyer

So there are many elements that I carried on here, but some I needed to drastically alter. Changing the background from black and brown to white and blue really made the whole thing lighter and tighter. And refocusing on the boombox (as opposed to the face) brings a better balance to the composition (and makes more sense). I kept the thematic element of ciphers, but did a better job of positioning and weighting them.

final promo flyer

Some color adjustments, and dirtying up the image with a few splatter brushes. Thing looks like it could be a goddamn rave flyer. Whatever the case, miles better than my first attempt.

Update:
Just ordered 500 of them from a stoner printing company in Portland. We'll see how that turns out. Should have them in my hands by the end of the week, though.

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