University District Streetfair bag

I've been granted the task of creating the poster and identity for this year's University District Streetfair here in Seattle, and the organizers recently asked me to design a quick image for their bags.

I like the design because of the implied lines and use of space. The image will be printed in the regular dimensions of 8.5x11," but it doesn't look so standard; The overspray in the center suggests the print is wider than it actually is, and the balloon top right plays with the notion of where a border should be. While it's certainly not the uber-cool offset printing that all the kids are into nowadays, it's the next best thing, and will fool some lazy eyes.